Calvin Klein
Bjorn Borg
Ralp Lauren
Hugo Boss
Frank Daddy
Jack Jones
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Jack Wills logo
Undiz logo
Crosshatch logo

A perfect package

We send you stylish, curated quality underwear.

Open your underwear drawer and be honest with yourself. Is any of your underwear over two years old? Maybe you even have a favourite/lucky pair that's pushing 5 years plus. Would anyone, including yourself, be excited to see you in those?

If you're anything like we were, you'd rely on your loved ones to restock your supply at Christmas and on Birthdays. With Briefd, your underwear collection is growing effortlessly. No more excuses for bad underwear days.

Laptop with briefd subscribe page
Step 1


Head on over to our subscribe page, choose your plan, then let us know your style, cut and size. You can pay every month or you can save by paying for 3, 6 or 12 months up front.

Briefd box on a wooden table
Step 2

Receive Underwear

That's all there is to it, we hand pick quality underwear for you and deliver it straight to your door. Now you can sit-back, relax and never be forced into wearing those tired old shredded undies ever again.

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Gift Subscriptions

Are you looking to treat the man in your life to something a bit different? Maybe you've just had enough of staring at his outdated Grandad pants.

With gift subscriptions for every budget, you can freshen up his underwear draw as well as give him the pleasure of opening a little box of designer goodness every month.

Buy as Gift
for£17.99per month


Diesel, Pringle, Jack & Jones, BAM and Frank Dandy.

Get Started
for£23.99per month


Calvin Klein, Hugo Boss, Armani, Frank Dandy and Bjorn Borg.

Get Started